Home About NFRA Board and Executive Committee meeting minutes, bylaws, and other administrative information. About IOOS The Integrated Ocean Observing System (IOOS) provides data and information on current and future states of the oceans and Great Lakes. Info for RAs Information pertinent to RegionalAssociations. Success Stories Find out more about regionalsuccesses. NFRA BoardNFRA Board members, bylaws and policies. CommitteesNFRA committees and working groups. MeetingsFind meeting minutes and presentations here. Communication ResourcesTools and information for communicating IOOS messages. Contact UsContact lists for RAs and committees such as DMAC, Modeling, and Education. LinksLinks related to ocean observing.
Communication Resources
Downloads
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- IOOS Logo, black (JPG)
- IOOS Logo, blue (JPG)
- IOOS logo (blue) with transparent background (PNG)
- NFRA logo (JPG)
Our Message Needs to be Heard!
Building and sustaining IOOS requires adequate, long-term support. Although IOOS is comprised of many technical elements and diverse partners, it is by design a coherent and critical undertaking. Garnering needed support requires clear and consistent communication about IOOS from all involved partners.
IOOS Messaging: A Communications Toolkit
To help those involved with IOOS define and explain the value and benefits of the system in a clear and consistent way, a working group composed of representatives from NFRA, Ocean.US, and NOAA developed a “communications toolkit” geared primarily towards communicating with policy makers, such as Members of Congress and the White House Office of Management and Budget, who exercise great influence over the current and future direction of IOOS.
This document is intended to help you communicate with key audiences, in particular policy makers, about IOOS in a consistent way that meets the primary communication objective. Concepts can be incorporated into specific communication products, with information tailored and made relevant using specific examples/situations as appropriate.
Download the Communications Toolkit
Communication Objective: Support partnerships for IOOS.
Target Audiences: In communicating about IOOS, information will need to be tailored to meet the needs and interests of each audience. Target audiences for IOOS communications include:
- Policy makers
- US Office of Management and Budget
- The public
- NOAA and other federal agencies
- Ocean data user groups (e.g., search and rescue teams, mariners, recreational fishermen)
- Researchers
- Industry
- Donors
- Charitable foundations
- The Media
Make the Messages Your Own
This document includes key messages and an outline for building an elevator speech for IOOS. These elements are not intended to be used as scripts. You are encouraged to incorporate these concepts into your own words, making the information relevant to the audiences and situations you encounter. Also included is boilerplate language that can be repeated on printed communication materials to consistently define what IOOS is and how it benefits the nation.